Bath Towel Favorites at Every Price Point

I love a good bath towel. The right bath towel can give your bathroom an instant refresh, and you don’t have to spend a fortune to find one that’s soft, absorbent, and looks great. I did a deep dive on all sorts of bath towels at different price points, textures, and patterns — and I’m sharing my 9 favorites today.

When I find a great bath towel, I grab 4-6 sets so we can swap them out every other day. Whether you’re looking for a classic white bath towel, a fun patterned option, or an ultra-plush splurge, there’s something on this list for every bathroom and budget.

Bath Towel Favorites

Here are my top picks — in order from top to bottom and left to right.

1. Waffle Weave — Casaluna (Target) available in 6 colors
2. Bath Bundle Set — Quince — available in 4 colors
3. Fun Print Bath Towel — Laura Ashley (Wayfair)  — available in 2 colors
4. Classic White Bath Towel — Quince — available in 5 color
5. Vibrant Pattern Bath Towel — Weezie — available in 1 color
6. Classic Ribbed Organic Bath Towels — Pottery Barn — available in 3 colors
7. Textured Fabric Bath Towel — The Company Store — available in 5 colors
8. Stitched Detailing Bath Towel — Wayfair — available in 5 colors
9. Ultra Plush Bath Towel — Boll & Branch — available in 11 colors

What to Look for in a Quality Bath Towel

When shopping for bath towels, I always look at the material first. Turkish cotton and Supima cotton bath towels tend to be the softest and most absorbent. Waffle weave bath towels are a great lightweight option that dries quickly, while plush towels give that cozy, spa-like feel.

Do you have a favorite bath towel brand? I can always find great deals on bath towels at TJ Maxx and HomeGoods too — just grab them when you see them because they go fast!  Shop my favorites here.